When the brand idea is expressed through products and services for the world to experience, they begin to support each other. Rather than product defining brand or brand defining product, they become mutually supportive. New products are lent credibility by the brand and evolutions of the brand can be proven by aligned product/service development. The role of Branding Agency is to create, plan, measure and manage branding strategies for clients, including support in advertising and other forms of promotion.
BMW is a good example of this. BMW’s cars and motorcycles are without doubt the most important and strongest proof point of the BMW brand. It’s why BMW invests so much attention to small details of the product: the way the door sounds when it closes, how buttons feel when they’re pushed, etc. The experience of touching, driving and experiencing these cars and motorbikes is the best tool BMW has to convince potential customers that they should buy one – at the premium prices they command. Any other car may get you from A to B, they say, but only a BMW gives you ‘driving pleasure’. Many a Branding Agency Manchester offers the benefit of having worked in a broad cross-section of industries.
It’s not only the driving performance, but also the whole ecosystem that comes with the car – from the retail experience in the showroom to the maintenance and the way you feel when you’re finally sitting inside. And, arguably, they deliver; rising sales figures confirm that their customers feel the idea is attractive and that product delivers on it. So not only do they pay a premium, they often become lifelong customers engaging in remarkably involved relationships both with the vehicle they own and anything else that carries the iconic blue and white badge. The passion the vehicle provokes can be transferred onto new models, brand extensions, etc thanks to the power of the brand it supports. A creative agency communicates your uniqueness, your voice and your values in a way that is visually appealing.
While BMW’s range has expanded enormously, and the design of the different series of cars has changed considerably in order to maintain relevance, every new version of its most iconic models is a riff on a central theme – one that even non-motoring-enthusiasts can recognize and describe. It’s why we consistently get clear responses when we ask people the hypothetical question of describing what a BMW hotel might look and feel like. The repeated exposure to the product (and therefore the brand) has shaped an idea in our minds on what BMW is like, what it’s about. The idea is so clear that we don’t have much trouble transferring it away from the product BMW is known for and applying it to another, quite different, industry. A dedicated branding agency london can provide a wide variety of services depending on their clients particular needs.
The innovative spirit that drives BMW engineers to create its vehicles permeates all staff and influences company culture. This is visible in the design of products such as cars and motorbikes, in the look and feel of advertisements and in BMW-branded environments such as the corporate headquarters and BMW Welt (BMW World) exhibition centre in Munich. All of these touchpoints are expressions of the brand. The brand inspires the product, the product proves the brand. To further understand why hiring a Web Design Agency is a smart decision for any company in need of a rebrand, it helps to take a look at the unique areas of value that a branding firm can offer.
This is the point when brands that began life as a single product have proven their brand idea to us so many times that they can successfully stretch beyond their ‘home turf’. The idea is so well defined that it no longer depends on the most well-known product(s) to prove it. Rather, the brand can now lend credibility to a growing portfolio of products and services, sometimes quite disconnected from that first product. Apple moving into music, Porsche offering family vehicles and Amazon launching a bookstore are all cases in point. The brand and the product are mutually reinforcing at this point.