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Someone else always has to carry on the story. But the story arc is a general guidance on how stories should be crafted end-to-end. I hope these storytelling formulas help you in the same way when you craft your amazing social media stories. Its the thing you want your reader or audience to walk away with. The outcome is a highly lucid perspective with a plot.

When you think about brand building , isnt that precisely what you are trying to do? You are telling your target market a storythe story of your brand. Each time we read about him renaming something ordinary with a heroic or romantic, ridiculous name, it becomes a little funnier. These words reflect a protagonist's thought process as he or she resolves a dilemma or conflict within the narrative arc. Could storytelling for business be of real value to your business?

Contemporary storytelling is also widely used to address educational objectives. This is where you compare two people who were working on the same thing, but one of them succeeded. Color is a very important factor in establishing brand recognition. The TED talk above, for example, is an example of storytelling at its best. Studies have shown that storytelling in business really works.

Were entering a new world in which data may be more important than software. Ever since humans have been communicating, we have been telling stories. Typically, the singular plot stories had less explicit evaluations, because they show from the outside, rather than tell from the inside, what narrative characters experience. If youre exploring how an entrepreneur built a business, describe their educational and family background before launching their venture. Would storytelling with data be a likely mechanism for your company?

And while a tree charts value is realized through interaction, if the audience isnt experienced with that style of charting theyll likely become confused and do nothing. Stories seem to work best not only when characters are active rather than passive, but often when theyhave comprehensible reasons for their activity. The resolution should clarify what was missing and offer closure. Therefore, somewhere along the way you will be compelledeither by unconscious self-editing during the drafting process, or the urgings of a literary agent or publisherto impose a framework on your story.

Most individuals have an inherent understanding of what it means to tell a story. You have to understand that the shortest distance between a human being and truth is a story. Stories mirror human thought as humans think in narrative structures and most often remember facts in story form. To work effectively, it has to become part of your organisations culture.

This blog article was created by Daniel Walker. I have an interest in storytelling and often put pen to paper for other newpapers and industry blogs. I try my best to help others as much as possible.. When I'm not writing, I enjoy Skateboarding and Genealogy. Find me on Twitter or LinkedIn