Should the idea of swotting up around branding fill you with trepidation? Do you shudder when friends start discussing branding? Have you noticed the trend towards branding on social media? People are no doubt interested in this particular subject. Granted that I've discussed 'A Blueprint For How To Research Rival …

When the brand idea is expressed through products and services for the world to experience, they begin to support each other. Rather than product defining brand or brand defining product, they become mutually supportive. New products are lent credibility by the brand and evolutions of the brand can be proven …