Always create an emotional tone Stories are emotional. Imagine a bunch of our early ancestors sitting around a fire. One man is telling a story of hunting in the wild, seeing lions, and running from monsters. Everybody would be glued to their seats. Or, more likely, a rock. That’s why you need to ensure that your stories involve emotional situations.

Playing a person a recording of their voice after changing the emotional tone can alter how they feel, scientists have found. In a similar vein, developing an emotional tone is a good option for character development in SEO Leeds type narratives.

Most importantly, emotional responses activate several parts of the brain, including the frontal cortex. This area is responsible for emotion, language, and problem solving. The effects on the brain often last several days, as well. Have you ever heard or read a story and kept thinking about it?   It’s similar to when a song keeps playing in your head. It fired specific neurons and made such a great impact that it kept repeating. Stories do the same.

You can create an emotional tone and achieve this effect with the following techniques:

  • Create suspense: Building up to the climax of a story is a surefire way to get readers at the edge of their seat. Give them some of the juicy information, but not everything. This will encourage them to keep reading.

  • Induce empathy: Talk about how an individual experienced a hardship and as I mentioned previously, make it align with the reader’s situation. They will align with the story and the solution you provide.

  • Offer hope: While storytelling often entails trials and tribulations, it’s good to be uplifting, too. Show how a character overcame obstacles and came out on top.